Ever since I can remember, there has always been a television or radio set in my life. Whether adjusting "rabbit ear" antennas for a small UHF/VHF black and white TV, or getting into the car to go to the corner store and back, I have been in tuned to broadcast frequencies for some time. There were even times where we were fortunate enough to pay for signals via cable or satellite, yet this was a luxury that faded with economic instabilities, time, and attention. I was once fascinated about the access to certain programs my peers talked about in casual conversations. What was once an exclusive experience quickly turned into reruns to fill air time voids. With the rise in the internet, I do not feel the need much for cable or satellite--I am guilty of the feasibility of instant gratification Information Technology/Internet provides. A few clicks and your time is filled with content pleasing to individual interests. This occurrence has caused us to veer away from our concern with public interests. There once was a time where household members would share the television, the radio, and even the telephone that forced us to interact and share moments together. Let's face it, this interaction lacks in a lot of homes today.
Fortunately, we can be the change we want to see in media. We must realize that we, the viewers, have the power to force the media industry to our standards. At the end of the day, ratings govern content; we decide what is aired. We pay for many channels when we can only be tuned in to one at a time. True we love options, and the ability to change our receptions, yet how often are those choices exercised? Most cable/satellite flood the internet with the same content they expect viewers to pay for, and wait for, to only in turn bombard viewers with crazed advertisements to gain revenue. To keep audiences, television series are created and drawn out with cookie-cutter plots that have become so plateaued and predictable, viewers are able to figure out endings within moments of being exposed to the story line. Even random events seem intentional and too artificial/superficial to gain an emotional connection with audiences. I think this is how cable/satellite providers could reach audiences. Give back to the viewers: break spoiled audiences with exclusive "one-time" viewing access, formulate a reasonable flat rate competitive with the internet to include promotions for free quarterly weekends, promote local independent artist for community spirit up-lifting, and organize a not-for-profit media even to level the playing fields, and educate the future potentials of communal broadcasting. This in fold can focus attentions to create Super Bowl-like, memorable anticipated media experiences everyone can enjoy, grow, and benefit from. This is something We, at Yo'z Moon Production, will bring to Houston when given the opportunity.